Video has become very popular in recent years as it has become the most effective way to grab someone’s attention to your product or message. It has the same effect in recruitment marketing, as video has become an incomparable means of attracting quality candidates online. Joining Andrea Hoffer in this conversation, Jaime Geffner and Steve Geffner talk about the advantages that jobseekers and employers alike can get when they leverage video in the recruitment process. At Geffner Productions, Jaime and Steve are experts in teaching people video strategy, the technical side of creating videos, being comfortable on camera, and scripting. Through their signature program called Video Attraction Lab, they inspire business owners to step into their greatness with video, increase their impact, and grow their revenue. Listen in as they share some valuable tips that you can apply as you start to level up your recruitment with video. 

Hiring the right candidate to fill in a position for a job is essential, but it can be very challenging. After all, the hiring process is more than just choosing the right person. It’s also about attracting and securing the best candidate, someone whose values align with your company’s mission, vision, and principles. On today’s show, Andrea Hoffer highlights the biggest mistakes we often see employers make, and shares some tips to help you get better results in your next recruitment and hiring effort.